They are taking a generic DC permanent magnet motor and throwing a ER chuck on it and calling it a milling spindle. And at $150! For that price you can get one of the 3 phase spindles with real angular contact bearings:
A generic motor like this is not suited to this application. The bearings are all wrong. The best thing I would call it is a polishing lathe or dental lathe where you hold pads for buffing and polishing.
Passing off stuff like this to people who do not not better is pretty low in my book.
There is a bit of a discrepancy between the description here, and the $150 option at the link provided. What is described here is a 36V 0.3W motor, what is there is described as a 300W 52V motor. So perhaps they are not the same thing? [although the video is the same... I'm curious to know which description is correct]